this post was submitted on 08 May 2024
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@JYSexton

Apple has unintentionally made one of the most fitting and revealing advertisements of the modern era.

My god. This horror perfectly encapsulates the feeling of life as the powerful wreak escalatingly careless and clueless destruction.


@tim_cook

Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create.


@JYSexton

That nobody at Apple looked at this nightmare and vetoed it is everything you need to know. They were just in a hurry to sell some dumb, barely updated version of an old product and thought people would enjoy the visuals. And they gave us a perfect discordant horror show image.

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[–] jpreston2005 6 points 5 months ago

Yup, can confirm, that ad was horrific and gut wrenching. I just love seeing nice stuff crushed under the weight of some global techno hegemony. Fun! Fuck making real art, music, or science when you can just experience a semblance of that through the lens of a corporation for the low cost of $1000 every year!

[–] jimmydoreisalefty 5 points 5 months ago
[–] [email protected] 3 points 5 months ago* (last edited 5 months ago)

What’s the image supposed to show? Got a link to the actual tweet?

[–] Mokujin 2 points 5 months ago (1 children)

I thought the hydraulic press was a bit much, but arguably, on paper, the iPad Pro is getting an impressive uplift.

Not a fan of the “ultra thin” decision, given my older iPads have gotten bends from sitting in backpacks, I think the screen aspect ratio is dated, and 13” is too big for what I need a tablet for.

Actually, I am thinking the ultra thin thing, while perhaps great for marketing, will backfire almost immediately from bent devices.

They need a new Steve Jobs type product guy.

[–] Rooki 7 points 5 months ago (1 children)

"Ultra Thin" is another word for "nothing except the charging port"

[–] jimmydoreisalefty 2 points 5 months ago

Sadly, they might try to get rid of the charing port as well!

Hopefully, it seems the thing that saved it was EU law...?