That's really odd, scientists successfully communicated the situation to me for decades. Maybe the article's author just didn't bother to listen and/or deliberately ignored the message -- just like the lobbyists who worked hard to bury the importance -- because that's how things always go.
You can lead the horse to water but you can't make it drink, and now here we all are.
@Ashtear Honestly, right this second I'm mostly interested in the revamp of Mario RPG lol