i don't blame MUDA, politics is a very scary and evil game. Nobody gives a shit about racial equality or climate change when people are too busy fighting each other on racial and religious matters. It makes sense from game theory pov to field and promote her as the face of the brand.
Before Abe Lim, unless it's directly about SS, who gave a shit about MUDA lol. It's essentially a no-name brand and the amount of attention MUDA is currently getting is great for them.