Explain this to me, do they write letters to people who have opted in, or do they just target people based on publicly available information? Cause if I lived in a swing state and started getting random letters from people trying to convince me to vote one way or the other I'd probably vote the other direction just to spite them. I already get too much election spam letters because election mailings are exempt from the spam laws.
this post was submitted on 06 Oct 2024
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Vote forward mainly focuses on turnout rather than persuasion. They actually intentionally tell you to not use partisan language in them even though it's going toward likely dems
Getting dems to show up matters a lot in an election. They do regular testing on it and the letters show a measurable increase in turnout
(And to clarify it's not based on signups, though they do offer a way to opt out when people receive them)