from comments on the original story:
My personal opinion, but I believe this aligns with who Canva's core paid users actually are, and they are not your standard creatives. Canva now powers the creative for pretty much all scams and schemes. Facebook, Instagram, TikTok, etc.. If you are selling some garbage product, garbage merch, selling a course, participating in an MLM, "doing crypto" or just outright running a scam, Canva is your go-to tool. It allows you to do things at a speed, scope, and scale that were previously just not possible. These generative AI tools allow one or two people to create a year's worth of content in a week. It's the creative tool behind the enshitification of almost everything, and it's why everything kind of looks the same.
They don't care about the casual user. They don't care about students. They want the user who is creating a lot of content, becuase they know that person uses it to generate income the scales relative to the amount of content created.