this post was submitted on 10 May 2024
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EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO (www.tomshardware.com)
submitted 5 months ago by [email protected] to c/[email protected]
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[–] 9point6 7 points 5 months ago* (last edited 5 months ago) (1 children)

Depends how they do it—given a game is running locally, they don't need to connect elsewhere to get ads. They could easily bundle a load of ads with the game installation. In this case, it would need game mods, and they're not gonna be the kind of mods EA will ignore, they will actively combat it.

If they do function like a regular ad platform and fetch ads as they're needed, something like pihole will be able to block it.

[–] [email protected] 8 points 5 months ago (2 children)

The point of advertising is bidding and tracking, so they will be loaded online, always. But they f they go over the same connection as the game itself then pi-hole can't block it.

[–] Serinus 3 points 5 months ago

You might be able to prevent that (single player) app from accessing the Internet at all using a firewall. Of course they probably won't allow that, either.

I usually don't like the cracked version for games. Pirated executables are sketchy. Even if they work, you don't know what may have been added.

[–] 9point6 3 points 5 months ago (1 children)

The point of modern PPC style advertising, yeah. But traditional advertising models (such as TV spots, billboards) are based on upfront payment for a given amount of time. They don't require the tracking aspects and the ad selection could be kept up to date via patches

It also would mean they can get ads in front of people playing offline and that they're much harder to block using traditional methods

I'm not saying this is the way they would go, but they don't have to go the PPC style route.

[–] [email protected] 1 points 5 months ago

If they can use PPC then they will. It's far more lucratieve.