this post was submitted on 12 Feb 2024
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1940s Schlitz Beer Ad (lemmy.world)
submitted 8 months ago by GraniteM to c/vintage
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From LIFE Magazine

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[โ€“] [email protected] 9 points 8 months ago* (last edited 8 months ago) (1 children)

The previous company turbo fucked the recipe in the 70s. Its why it went from the #1 beer in the US to completly forgotten.

Looks like Pabst is claiming they brought back the 60's recipe. I dont think i believe them, honestly.

[โ€“] jqubed 4 points 8 months ago

They forgot step two, bring back the original recipe as Schlitz Classic?