this post was submitted on 21 Jun 2023
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I just listened to the Stuff You Should Know about Adidas and Puma yesterday. It's really quite interesting. Adidas got it's start from Jesse Owens at the '36 Olympics.
Ooh...thanks for the podcast rec! Just subscribed. I'm currently working my way through the 500 episode backlog of No Such Thing As A Fish which is basically QI from the TV but with extra swearing :)
That is my absolute favourite podcast, I have listened to the whole lot at least twice.
I love love love NSTAAF. It’s so damn good.
Also, Run DMC basically brought Adidas into the spotlight. They were the first band to be sponsored by an apparel company.
Run DMC signed a $1.6m (£1.05m) deal with the brand in the 1980s after endorsing it in numerous songs. It was the first time a rap group had signed with a major sportswear brand and marked the beginning of Adidas’ long-running affiliation with hip-hop.