A lot of people aren't buying a regular cup of coffee. They do the iced ones with whipped cream and caramel. All the dessert type of drinks. At least that's what I always see people drinking in the morning.

I do it at home but I've been known to stop to my local equivalent of Starbucks instead every once in a while when I don't have the time to set up the espresso machine and milk maker and then clean the whole thing afterwards.