How are large corporations going to reduce meat consumption? Or reduce the number of international flights people take for vacation? How will they make entirely unsustainable industries like fast food, fast fashion, and cruise lines go out of business? To say nothing about the rampant inhumane working conditions and cruelty in those industries.

Certainly a lot of the issues are dependent upon the world's industrial infrastructure and that is not something that we necessarily have a handle on. But all the people building the new sustainable infrastructure are just regular people and individuals who decided to do something.